Privacy Policy for Wireel.io

Wireel.io is an influencer marketing platform connecting brands, agencies, and influencers. We are committed to protecting your privacy and handling your personal data responsibly. Our practices comply with Indian data protection laws (such as the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023). By using our web platform, you consent to the data practices described below.

Information We Collect

Account and Profile Data: When you register (as a brand/client or influencer), we collect information you provide, such as your name, email address, phone number, password, profile picture, bio, social media handles, portfolio links, business or agency name, business address, payment/billing details, and other contact information. This includes influencer profile details and client contact details.

Usage and Technical Data: We automatically collect usage data when you interact with our website. This includes the pages you visit, features you use, time spent on our platform, IP address, browser type, operating system, device identifiers, and general location data (e.g. from IP address).

Social Media and Third-Party Data: If you connect your social media accounts, we may access certain profile data (such as your public profile, follower count, engagement metrics) in accordance with those platforms' policies. We also receive information from third-party service providers (e.g. payment processors, analytics services, or public databases) as needed to verify identity, process payments, or improve our services.

How We Use Your Data

We use the data we collect to operate and improve our services:

Service Provision: To create and maintain your account, connect influencers with brands/agencies, facilitate campaigns, process transactions, and provide customer support.

Communication: To send you important notifications (like service updates or security alerts) and respond to your inquiries or feedback. We may also send marketing communications with your consent, such as newsletters or information about new features.

Analytics and Personalization: To monitor platform usage, understand trends, and personalize your experience. For example, we analyze engagement patterns and campaign performance data to recommend suitable influencers or improve our matching algorithms.

Legal Compliance and Safety: To comply with legal obligations (e.g., tax or audit requirements) and to detect, prevent, or address fraud, abuse, or security incidents.

Sharing Your Information

We share your information only as necessary to operate our platform or as required by law:

Service Providers: We may share data with third-party vendors who perform services on our behalf (e.g. cloud hosting, payment processors, analytics and marketing services, identity verification, customer support tools). These providers are obligated to protect your data and use it only for the services they perform.

Business Partners: We may share certain information (such as campaign-related details or aggregated influencer metrics) with other users on our platform (e.g. brands or agencies collaborating with you) to facilitate influencer marketing campaigns.

Legal Requirements: We will disclose your information to government authorities or law enforcement if required by applicable law or to protect legal rights.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the new owners, subject to this Privacy Policy.

With Your Consent: We will share data in other ways only if you explicitly authorize it. We do not sell your personal information to third parties.

Cookies and Tracking Technologies

Wireel.io uses cookies and similar tracking technologies on our website. These help us remember your preferences, understand how you use our site, and improve our services. For example, we use:

Essential cookies for basic site functionality.

Analytics cookies to analyze usage patterns and site performance.

Preference cookies to remember your settings.

You can control cookies through your browser settings or cookie preference center. However, disabling cookies may affect platform functionality.

Data Security and Retention

We take appropriate technical and organizational measures to protect your data. This includes encryption of data in transit and at rest, regular security assessments, access controls, employee training, and incident response procedures. While no method is 100% secure, we strive to safeguard your information.

We retain your personal data only as long as necessary to fulfill the purposes outlined above and to comply with legal obligations. For example, we retain account data to support your ongoing campaigns and to comply with record-keeping requirements. If your account becomes inactive, we may delete or anonymize the data after a reasonable period. In line with Indian data protection principles, we may delete customer data after a certain period of inactivity (e.g. three years) following notification.

Your Rights

Under Indian law (and similarly under many global privacy laws), you have certain rights regarding your personal data. You may:

Access or Correct: Request access to or correction of your personal information.

Deletion: Request deletion of your personal data (subject to legal requirements).

Withdraw Consent: Withdraw any consent you have given for data processing (which may limit your ability to use some services).

Restrict Processing: Object to or restrict certain types of processing, where applicable.

To exercise these rights or for any privacy-related requests, please contact our Data Protection Officer at hello@wireel.io

Children's Privacy

Our services are intended for users who are at least 18 years old. We do not knowingly collect personal data from children under 18. If we learn that we have inadvertently collected information from a child under 18, we will delete it as soon as possible.

International Data Transfers

Currently, our operations and data storage are based in India. If you access our service from outside India, please be aware that your data may be transferred to and processed in India. We ensure appropriate safeguards are in place for any cross-border data transfers, in accordance with applicable laws.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will notify users via email or a notice on our website. We encourage you to review this policy periodically. Your continued use of our platform after changes indicates your acceptance of the new terms.

Contact Us

If you have any questions, concerns, or requests regarding your privacy or this policy, please contact:

Wireel.io

Email: hello@wireel.io

We are committed to addressing your concerns and ensuring the security of your data.